Google Analytics is great for showing you data about your website’s users and how they navigate and interact with your website, but it’s not so straightforward finding out the “why” behind that behaviour. That can feel especially the case when users aren’t behaving how you’d expect them to.
There’s no doubt that Google Tag Manager is a great tool. One of the benefits it brings is that, once implemented, it removes the need for (and burden on) developers to implement various technical requirements. In order to get to that point where everyone’s happy, you need to make sure that Tag Manager is even working in the first place.
Facebook Ads is an incredibly popular platform for running advertising campaigns, but in order to get the most out of it you’ll need to make sure that the Facebook ‘pixel’ is implemented on your website. This is where Google Tag Manager comes in as it’s easier to implement the pixel through this as opposed to via the website’s code itself (which can be challenging and may require a developer).
Google Tag Manager can be used to easily track clicks on any button on your website and send usage data to analytics platforms such as Google Analytics. You can then use that data to measure performance and make informed decisions. If you’re not yet measuring feature usage on your site then this is definitely a good place to start.
If you need to let someone else have access to Google Tag Manager – whether that be a freelance developer or a colleague – then you can accomplish this in less than 30 seconds. Just follow the simple steps below.
Looking to add Google Analytics to your website through Google Tag Manager? Maybe you have GTM installed but don’t have direct access to the code to place GA directly. Maybe you want to keep all of your tracking scripts in one place, within a GTM container. Either way, here’s how you add the GA tracking code to via GTM.
It’s a given, but first you need to make sure you have a Google account with both Analytics and Tag Manager setup. Assuming you’ve done that, let’s get started.