Google Analytics is great for showing you data about your website’s users and how they navigate and interact with your website, but it’s not so straightforward finding out the “why” behind that behaviour. That can feel especially the case when users aren’t behaving how you’d expect them to.
This blog post will take you through the steps to setup reporting of 404s in Google Analytics and Google Data Studio.
Google Tag Manager can be used to easily track clicks on any button on your website and send usage data to analytics platforms such as Google Analytics. You can then use that data to measure performance and make informed decisions. If you’re not yet measuring feature usage on your site then this is definitely a good place to start.
Looking to add Google Analytics to your website through Google Tag Manager? Maybe you have GTM installed but don’t have direct access to the code to place GA directly. Maybe you want to keep all of your tracking scripts in one place, within a GTM container. Either way, here’s how you add the GA tracking code to via GTM.
It’s a given, but first you need to make sure you have a Google account with both Analytics and Tag Manager setup. Assuming you’ve done that, let’s get started.