Facebook Ads Google Tag Manager (GTM)

How to Add Your Facebook Pixel Using Google Tag Manager

Facebook Ads is an incredibly popular platform for running advertising campaigns, but in order to get the most out of it you’ll need to make sure that the Facebook ‘pixel’ is implemented on your website. This is where Google Tag Manager comes in as it’s easier to implement the pixel through this as opposed to via the website’s code itself (which can be challenging and may require a developer).